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Top 4 Questions To Ask Before Building a Mobile App
Hell friends how are you all? Today we are going to talk about the Top 4 Questions To Ask Before Building a Mobile App. Whether or not to Building a mobile app is one of the decisions that most businesses today have to make. Thanks to the increasing number of mobile and PC users today, mobile apps have become a useful marketing strategy for businesses.
There are many benefits of having an app for your business. An app puts you in front of your customers at all times, improves customer engagement, and helps you to stand out from the competition.
Should you build a mobile app? Here are 4 questions to ask yourself:
4. Can I Afford It Right Now?
Building your app or even hiring an IT agency in London to do it for you will cost you, so it better be backed by a handsome return on investment.
A good app can cost go for up to six figures. An offshore developer may be able to offer you better rates. You can also decide to find a developer who will work with your budget but be careful because, as they say, ‘you get what you pay for.’
Keep in mind that your cost woes will not end immediately you have your app up and running. You still have to spend more on marketing, future updates, and bug fixing. The frequency of updates will depend on user feedback. You may need to conduct even up to four updates in a month. Can you afford to incur all these costs especially if you run a startup?
If you cannot afford to launch an app on your own yet you know that it will be highly beneficial for your business, you can plan to pitch your idea to investors to help raise funds.
3. What Do I Need The App For?
You cannot build a mobile app just because your competitors are doing it. Think hard before you spend money on an app. Come up with a strategy entailing the goals that you want to achieve by using an app.
To figure out your need for a mobile app, consider:
- The overall company strategy
What is the strategy of your business and how will a mobile app help to enhance those goals? Engage all stakeholders in your business so that you are in tune with the current priorities for your company.
- Why anyone should use your app
The market is flooded with all manner of apps which are overwhelming to users. People will only use your app if it is distinctive in terms of looks, features, user experience, or any other unique factors.
- Who will use your app
For your app to be successful, determine its potential audience. That will help you identify is there is a need for the app. It will also guide how you design your app and your marketing message.
You can carry out a survey and collect insights from potential and existing customers. Know their demographics and pain points and whether or not your app can address them. It helps to narrow down your audience so that you can create a more relevant niche product.
From your findings, decide if an app would be beneficial for your business or not.
2. Why Could My App Fail?
Not to say that you should start with failure in mind, but you should know what to expect so that you can prepare yourself to deal with it.
For starters, treat your app as a full-fledged business that is supposed to bring in returns and not just an app. Have in place key performance metrics that you can use to measure its success and strive to improve its functionality regularly as per user needs.
Secondly, beta test your app. Hurriedly releasing an app into the market without testing it first can result in massive failure which will cause you to lose your investment. A beta test involves releasing your app to a group of general users to get their views about its functionality. This helps you to identify bugs and make necessary changes based on user feedback before the final release.
Thirdly, have a culture of taking feedback from app users. Successful app development is not about creating an app with the features that you want, but those that users care about.
1. Is There A Dedicated Team To Develop My App?
The earlier you can get your app out, the better. It can, however, be very difficult to ensure timely launch when you do not have a committed team of developers. Developing an app can take longer if you have a large number of complex features to include. If you want an app for all platforms (Web, Android, and iOS), that will also take some time. Hiring an IT agency can be a good option when you want a dedicated team.
Final Words
Mobile apps are an excellent marketing tool in today’s digital world. However, not all businesses reap the benefits of their apps. Building a Mobile App is a costly process so you need to have a proper strategy so that you can build an app that will bring in returns.
